WE2.SC4.2
Consumer response to different discount sales promotional messages. An eye tracking and EEG experiment.
Ioanna Yfantidou, Liverpool John Moores University, United Kingdom; Georgios Tsourvakas, National and Kapodistrian University of Athens, Greece; Vangelis Oikonomou, Ioannis Kompatsiaris, Centre for Research & Technology Hellas, Greece
Session:
WE2.SC4: Signal Processing for Consumer Behavior Analysis Lecture
Track:
Special Sessions
Location:
Saint Clair 4
Presentation Time:
Wed, 28 Aug, 14:20 - 14:40 France Time (UTC +2)
Session Co-Chairs:
Vasileios Mygdalis, University of Antwerp and Vangelis Oikonomou, Centre for Research & Technology Hellas
Presentation
Discussion
Resources
No resources available.
Session WE2.SC4
WE2.SC4.1: ASSESSING VIDEO ADVERTISING ENGAGEMENT VIA NONLINEAR INTERSUBJECT CORRELATION ANALYSIS OF EEG AND EYE TRACKING DYNAMICS
Kostas Georgiadis, Fotis P. Kalaganis, Centre for Research & Technology Hellas (CERTH), Greece; Nikos A. Laskaris, Aristotle University of Thessaloniki, Greece; Spiros Nikolopoulos, Ioannis Kompatsiaris, Centre for Research & Technology Hellas (CERTH), Greece
WE2.SC4.2: Consumer response to different discount sales promotional messages. An eye tracking and EEG experiment.
Ioanna Yfantidou, Liverpool John Moores University, United Kingdom; Georgios Tsourvakas, National and Kapodistrian University of Athens, Greece; Vangelis Oikonomou, Ioannis Kompatsiaris, Centre for Research & Technology Hellas, Greece
WE2.SC4.3: DECODING CONSUMER BEHAVIOR: A NEUROSCIENTIFIC EXPLORATION OF PERSONALITY TRAITS THROUGH EEG FUNCTIONAL CONNECTIVITY
Maria Kyrou, Fotis P Kalaganis, Kostas Georgiadis, Spiros Nikolopoulos, Centre for Research and Technology Hellas, Greece; Nikos A Laskaris, Aristotle University of Thessaloniki, Greece; Ioannis Kompatsiaris, Centre for Research and Technology Hellas, Greece
WE2.SC4.4: Implicit train-free calibration for video-based eye-tracking
Vasileios Mygdalis, Nathalie Dens, University of Antwerp, Belgium
WE2.SC4.5: LIGHTWEIGHT HUMAN GESTURE RECOGNITION USING MULTIMODAL FEATURES
Anestis Christidis, Christos Papaioannidis, Ioannis Mademlis, Ioannis Pitas, Aristotle University of Thessaloniki, Greece