WE2.SC4: Signal Processing for Consumer Behavior Analysis
Wed, 28 Aug, 14:00 - 15:40 France Time (UTC +2)
Location: Saint Clair 4
Session Type: Lecture
Session Co-Chairs: Vasileios Mygdalis, University of Antwerp and Vangelis Oikonomou, Centre for Research & Technology Hellas
Track: Special Sessions
Wed, 28 Aug, 14:00 - 14:20 France Time (UTC +2)
WE2.SC4.1: ASSESSING VIDEO ADVERTISING ENGAGEMENT VIA NONLINEAR INTERSUBJECT CORRELATION ANALYSIS OF EEG AND EYE TRACKING DYNAMICS
Wed, 28 Aug, 14:20 - 14:40 France Time (UTC +2)
WE2.SC4.2: Consumer response to different discount sales promotional messages. An eye tracking and EEG experiment.
Wed, 28 Aug, 14:40 - 15:00 France Time (UTC +2)
WE2.SC4.3: DECODING CONSUMER BEHAVIOR: A NEUROSCIENTIFIC EXPLORATION OF PERSONALITY TRAITS THROUGH EEG FUNCTIONAL CONNECTIVITY
Wed, 28 Aug, 15:00 - 15:20 France Time (UTC +2)
WE2.SC4.4: Implicit train-free calibration for video-based eye-tracking
Wed, 28 Aug, 15:20 - 15:40 France Time (UTC +2)